Hans de Bruijn & Jet Pagnier – Framing Your Communication to Inspire and Convince

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Unlock the Power of Persuasion and Influence
Transform your communication skills with Hans de Bruijn & Jet Pagnier’s comprehensive course, “Framing Your Communication to Inspire and Convince”. Designed specifically for aspiring leaders and seasoned professionals, this course equips you with the tools to effectively frame your messages, ensuring they resonate and persuade your intended audience.

Key Benefits:

1. Master Strategic Communication: Learn to craft messages that capture attention and inspire action. Enhance your ability to persuade and influence key stakeholders effectively.
2. Develop Resonant Messaging: Gain insights into the psychological underpinnings of effective communication. Use proven techniques to create messages that stick, fostering both immediate understanding and long-lasting impact.
3. Practical, Real-World Application: Apply your new skills in everyday scenarios, from boardroom presentations to team meetings, ensuring your ideas are not just heard but embraced.

This course is your gateway to becoming a master communicator, capable of navigating complex interactions with ease and confidence. Whether you’re pitching a new idea, managing a team, or leading an organization, the skills you acquire here will empower you to lead with conviction and make an impactful difference.

File Size: 948 MB

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Hans de Bruijn & Jet Pagnier – Framing Your Communication to Inspire and Convince

Overview

This course will soon be retired. Last day to enroll is 03/10/2023.

In order to be effective, leaders need a high tolerance of complexity. Beyond this, they need to inform their people and the outside world of their strategies, policies and decisions. Effective leaders are often inspiring communicators – their own high tolerance of complexity helps them reduce this complexity to a concise and powerful message. This course introduces the sensemaking mindset.

Your sensemaking mindset is of critical importance in motivating others to follow and support you. Your communication ability to inspire and convince is largely dependent on the way you frame your message, and on your skills at playing the game of framing and reframing. You will learn from a large variety of (video) cases and analyze a large number of situations where leaders’ communication and sensemaking skills are tested and probed.

The course is designed so that you are introduced to communication by reviewing public figures and politicians to bring awareness to communication techniques. Then you will see the same techniques being utilized with public figures in the engineering field. This enables you to visualize how to best utilize these communication techniques in your career successfully.

Upon completion of this course you will be introduced to the sensemaking mindset, and will have learned how to use framing essentials, debating methods and pitching methods, in order to frame your communication to your team and supervisor. This will ensure that you are equipped to build winning coalitions in your own organization.

Syllabus

Get started with communicating effectively

Week 1. Pitching methods: Inclusive and exclusive pitching Inclusive and exclusive pitching

Week 2. Framing essentials
The main characteristics of framing
The impact of framing Apply on global warming