A Guide For Consistently Earning Traffic From Search Engines
Enroll in the most advanced Search Engine Optimization course on the web. Millions of searches are run on Google everyday. Learn how to to grow your share of the traffic!
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SEO IQ Academy
I’ve managed SEO Strategy for top companies in publishing, education, lifestyle and travel.
I hope you’re ready to attract the most qualified traffic on the web…
The reality is, ranking on the 1st page of Google can be challenging. Especially when you are a small team with limited resources. Every day I hear the statement “How can I possibly rank ahead of my competitors. They spend tens of thousands or even millions on marketing every year!”
Good news! Search engine rankings are earned, not paid for. Even the smallest underdog in the industry has a chance to bring in quality traffic through proper optimization and promotion. Baking SEO best practices into your website as early as possible, will give you a head start on climbing up the rankings.
By making data driven decisions built on analysis, we can address the top factors that Google uses when assessing website qualty.
Let me guide you through the process.
Everyone needs a coach to find the greatness within them
When I entered the digital marketing world, I decided I could do it all on my own. What I hadn’t learned in school, I was sure I could learn online. Learning to accept help from the talented people around me has helped me grow imensly. For this reason I am motivated to help all my students succeed.
I hope that like my mentors, I can provide a ton of value to my students by motivating them to grow their own digital marketing efforts.
Meet SEO IQ ACADEMY!
Here’s what you get when you enroll today.
Enrolling in SEO IQ gives you access to an expansive video library that grows every week as I update on industry news and new strategies.
Before I tell you more about SEO IQ, let me tell you a true story about my motivation for building this course.
Last year, a friend and entreprenuer reached out to me for help with his SEO strategy. Rather than collecting a big paycheck and developing the strategy, I taught him to fish.
I encouraged my friend to earn promotion to his site through quality content campaigns and targeted outreach.
Over the next 6 months, he was able to amass nearly $50,000 in FREE placements promoting his website with backlinks. This increased promotion contributed to growing search engine referrals to exeed any other channel.
In this story I learned the true value of providing someone with the building blocks to achieve on their own. The true goal of SEO IQ is to create thousands more stories like this one.
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50+ VideosLearn everything from getting started with on-page optimization to advanced link development strategy.
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Private fb GroupNetwork with other SEO Professionals and ask me questions.
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Weekly Office hoursGet in touch with me on a weekly basis to go over how your learning is progressing!
THIS ISN’T A GET RICH QUICK COURSE
Let’s Make Sure We Are On The Same Page
There are several courses promising to help you achieve 1st page rankings in short time frames. These strategies are often very expensive and can put your website at risk when executed poorly.
This course is for people who are willing to invest the time and money required to build and grow a real business. Ranking well on search engines can take months, of research and testing to find the right mix of on-page optimization, promotion and technical strategy.
The future winners in organic results will be those companies who leverage improvements to search engine algorithm. These companies will modify their websites and adjust how they promote them, to account for the latest technology. Being proactive, or as quick to react as possible to search landscape changes, gives you a better chance at profiting from technology rather than penalization from it.
Learn The Strategies Needed To Create, Manage And Scale Profitable Facebook Ads
I’ve Put All Of My Knowledge Into An Ever Growing Video Library
The foundation of Search Engine Optimization IQ is a library of videos detailing how ive earned numberous comapanies thousands of first page rankings totaling millions in search volume opportunity.
As the search landscape evolves, I will be posting new content to ensure that students are up to date on news and industry information. The goal is to provide you with maintenance level SEO tasks that can be layered on top of the foundation this course provides. Remaining agile by updating to current search engine technology is critical toward achieving long term success.
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How to prioritize seo tasksHere’s A Free Lesson From The CourseIn this lession, I share my tips for prioritizing SEO tasks. With so many optimization opportunities at any point in the campaign, it can be difficult to know where to spend your time and resources
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Weekly SEO TipsIn an effort to keep my course as relevant as possible, I share a weekly best practice video @ 2PM EST on Tuesdays.
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Weekly Q&AEvery Thursday I will post a video answering common questions from students in the community.
Curious If Search Engine Optimization IQ Is The Right Fit For You?
WHO IS THIS COURSE FOR?
There are few courses on the market that can provide tremendous value to beginners and advanced SEOs alike. Search Engine Optimization IQ currently has students who are in the process of launching their first website, up to teams of in-house experts managing enterprise level campaigns. Students at all experience levels are improving their rankings and earning more traffic!
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Marketing professionalsIf you are looking to expand your marketing experience into the digital space this course is for you. We will build on top of your marketing foundation.
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College StudentsLooking to gain an edge over other business students? Master the art of SEO and increase your value as a new member of the work force.
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Competitive industriesSEO provides a unique competitive advantage. If you rank position #1, competitors will need to “steal” that ranking from you in order to get the traffic that comes with that ranking.
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Lead GenerationSearch engine traffic tends to convert higher because this group is searching for what they need rather than being spammed with ads.
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EntreprenuersIf you are a serial entreprenuer this course is for you! Ill show you how audit, optimize and promote your newest projects consistently.
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Ecommerce StoresLearn how to profitably launch, optimize and scale traffic campaigns to grow your ecommerce effort.
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Advanced Link developmentLearn the how to create and manage targeted link development campaigns.
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Small BudgetsGet the most out your small budget by working smarter. Learn how to use tools to automate portions of your job allowing for time where its most needed.
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Large BudgetsLearn how to spend resources affectively to improve rankings for the specific keywords and pages that match user intent.
INSIDE THE COURSE
Take A Sneak Peek At The Content Inside SEO IQ
Module 1: Introduction to SEO: 50 Minutes
- Introduction to Search Engine Optimization IQ
- Ranking Factors
- Anatomy of a Search Engine Results Page
- Evolution of Google’s Algorithms
- Boolean Operators – Enhanced Searching
Module 2: Keyword Research: 24 Minutes
- Keyword Research and Targeting
- Keyword Distribution and Density
- Examples of Competitive Keyword Research
Module 3: On-page optimization: 55 Minutes
- Hierarchy of On-Page Elements
- Meta Title
- Headline and Subheadings
- URL
- Meta Description
- Content Length
- Examples of On-Page Optimization
Module 4: TECHNICAL SEO: 57 minutes
- Understanding your Crawl Report
- Site Speed / Performance Checklist
- Sitemaps
- Examples of Sitemaps
- Intro to Taxonomy
- #1 Example of Taxonomy
- Benefits of Interlinking
Module 5: Intro to Off-Page Strategy: 26 Minutes
- How Google Measures Promotion
- How Many Links Do I Need?
- Backlink Metrics
- Link Analysis Tips
- Anchor Text
- Examples of Anchor Text Profiles
Module 6: LINK DEVELOPMENT: 35 Minutes
- Risks and Risk Mitigation
- Keyword Targeting
- Outreach
- Link Building Vendors
- Sample Campaign Document
- Competitive Research
Module 7: Advanced SEO Forecasting and ANalysis: 57 Minutes
- Introduction to SEO Forecasting
- Building a Search Volume Opportunity Report
- Advanced Keyword Opportunity Assessment
- Advanced Link Building Analysis – Data Sources
- Advanced Link Building Analysis – What are you looking for?
Module 8: SEO Toolbox – Automate your Job: 69 Minutes
- Google Trends
- Google Search Console
- Google Structured Data Testing Tool
- Semrush
- GTmetrix
- Ahrefs
Bonus Session 1: Conducting an SEO Audit
I teach how to create a comprehensive audit of your website, including backlink analysis and performance audit
Bonus Session 2: How to prioritize seo tasks
Sometimes knowing where to start can be the most intimidating part of any undertaking. Ill help you understand what is important to factor in when deciding on where to spend your time and resources.
Bonus Session 3: Excel for SEo
Nothing slows down an analysis like inefficent Excel. Cleaning URLs and using commands like VLOOKUPs will make your SEO analysis 10x more efficent. Join data sets together on common elements to gain insights between them.
Bonus Session 4: Getting SEO Buyin
Even the best SEO campaigns in the world cannot be great unless they happen. Getting buyin from your stakeholders can be challenging. I share my favorite benefits of SEO to help you win your next SEO discussion.
Bonus Session 5: Hiring an SEO professional
Depending on the size of your company and opportunity level, you may need to hire additional SEO help. Learn what to look for in a skilled expert. We will also a few red flags that may signal the wrong fit.
Course Features
- Lecture 0
- Quiz 0
- Duration 10 weeks
- Skill level All levels
- Language English
- Students 70
- Assessments Yes
