TrendsVC PRO 0040 – Digital Products

Combining community and digital products will become more popular. This creates network effects and allows members to learn from one another. Makerpad blends community and tutorials. File Size: 17.46 MB Format File [1 Report (PDF) + 1 A

TrendsVC PRO 0040 – Digital Products

Predictions
Micromarkets will see more products.-economies. Think Notion. Figma. Canva. Million-WordPress is the foundation of dollar-making businesses such as Elegant Themes.
People will be more likely to combine digital products with community. This creates network effects and allows members to learn from one another. Makerpad blends community and tutorials.

Download it immediately TrendsVC PRO 0040 – Digital Products
The rise of dynamic digital products is inevitable. Michael Gill created STACK$, a live Airtable databank. Notion docs will join the fray once Notion’s API is released.
Opportunities
First, build an audience. This allows you to get to know your potential customers. It also lowers customer acquisition costs. This leads to repeatable sales. Jack Butcher has a wide audience that includes planners, community members and wallpapers.
You can add a community to your digital products. This helps to reduce piracy and allows members of the community to share their knowledge. Mackenzie Child’s Flowmingo.
Get inspiration from your community about what you should build next. Trends Pro’s introductions channel reveals that most members use Notion. Is there a Notion?-Theme Deal of the Week
Presell to increase urgency and gauge demand. Failory used presell prices for the Product-Market Fit book.
Affiliates can lend trust and attention. Leverage influencers and platforms like AppSumo or (shameless plug) Trends.vc — Deal of the Week.
Subscribers are a great way to generate predictable, compounding revenue. Check out the Product Explorer, Egghead, and Code with Mosh.
Key Lessons
Digital Products give you leverage. As Naval says, “Fortunes require leverage. Business leverage comes from capital, people, and products with no marginal cost of replication (code and media).”
Create a value ladder. Get a freebie and then gradually increase the price.
A content ladder should be created. Start with the simplest version. Rapidly learn and iterate.
Every business model has its weaknesses. Unpredictable revenue is a common problem with digital products. Services are expensive. SaaS businesses are often without a moat. There’s no free lunch. Pick your poison. Then, stack business models to protect against the downsides.

Download it immediately TrendsVC PRO 0040 – Digital Products