Jon Penberthy – Digital Course Academy

I have earned close to $500k in sales that didn’t require me to lift a finger. I didn’t have to run any ads, build any audiences, post any content… nothing. I had affiliates promoting my courses for me.

Jon Penberthy – Digital Course Academy

Digital Course Academy We will teach you…
How to turn your expertise and knowledge into an online course that can be sold for $100 (or even $1000). The right people will pay for it!
The three most critical mistakes that people make with online courses is that they are setting themselves up for failure long before they even launch.
This unique strategy allows you to scale courses from zero-to-10k per month in 14 days.
Before you launch, your course must be in the “3 tier” structure. This is 10x more important that your sales funnel or traffic.
Here’s what’s included in the Program:
Lesson 1: Welcome and Introduction
A deep dive into how I’ve been able to generate over $6 million in online course sales. If you want to be successful, these are the things you need to do. How to design a digital course that scales easily to 6 or 7 figures.
My article also covers why your sales funnels and ads are meaningless if your course is not properly packaged and positioned using my. ‘3 tier structure’.
Lesson 2: How to Approach Yourself Course

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How to approach your course with clarity, certainty and focus on the things that will propel you forward.
We also include certain things in our courses that you should. These are the things that make customers happy and want to spend more money. This lesson will cover all of this.
Lesson 3: Bringing Your Idea to Life
The majority of people become STUCK at the ‘idea’ phase. Perhaps that’s you? It is clear that you are a skilled professional with knowledge and expertise. You know that what you have can help people and you’d love to be able to sell a course teaching what’s in your head, but… it remains an idea.
It is difficult to know how to approach creating a course. Is there a market? It would be a good idea to sell it. How do I teach it? How long should the course last? What tools are available?
This list could go on.
We will show you how to bring your ideas to life.
Lesson 4 – Structuring Your Course Content
This lesson will show you how I structure my courses. It’s the exact same structure I teach all my clients as well. This lesson is about how to actually teach your course.
How many lessons should you have? How many modules should I have? What should I choose? What is the best way to record lessons? etc. There is a very specific way that you should plan, prepare and teach your course content and I’ll show you the entire thing.
We also discuss naming your course and naming your modules to make sure your customers actually use your program, not just save it.
Lesson 5 – Structuring Your Offer
This lesson focuses on how to actually sell your course. This is something that many people do wrong, and it can kill sales. You can’t just tell people about your course and expect them to buy it, that’s lazy. You also don’t want to go into brain-numbing detail about what’s included, that’ll actually turn them off.

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Position your course as an offering. You don’t just need to make any offer. Your course must be irresistible. The kind of irresistible that has people throwing any money they have at the laptop screen and they’re not even sure why.
That’s an ‘offer’ and that’s the feeling that I’m going to teach you to create. This skill alone will be worth 10x what you invest in the entire program. Digital Course Academy Program and you will be selling your course like hotcakes.
Lesson 6: Structuring the Offer Part 2
This section is so crucial that I decided to split it into 2 parts. Part 1 (above) explains how to position an offer that is irresistible, and how to trigger the buying instincts in potential customers’ minds. Part 2 explains the details and the steps that you should take.
Part 2 teaches you how to do the following ‘perfect price’ to charge for your industry, as well as what I like to call ’no mans land’ (the pricing you should avoid at all costs). We also discuss how to describe your offer and how to convince unsure customers to take you seriously. I will even share with you the exact benefits that I have used time and again, and that can be applied to any industry.
Lesson 7: The Layout for the Members’ Area
It might seem tedious but keep going! This is crucial for the success of your course. Your membership area must be created in a specific manner to avoid the whole thing going sour.
You should make sure that everything you do is purposeful. Every element on the login screen, from the welcome video to the course structure and how many tabs are available, to how the course content is presented, all have a purpose.
Surprisingly I’ve found that less is more and simplicity wins. I’ll show you introduction lessons you NEED to have inside your members area and the critical mistakes to AVOID.
Lesson 8: Testimonials (The Secret Weapon).
You’ve seen testimonials being used to sell courses right?
To make it even more appealing, I have several scattered throughout this page. Well, what’s interesting is just how well they work. This lesson will show you how to double your sales by including the right testimonials on the right page.

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It is obvious that testimonials should be from actual students. And everyone starts somewhere, so there may not be any right now. Do not worry! In this module, I will show you how make sure that your students actually implement your training. How to gather success stories and then use them effectively to sell more.
Lesson 9 – Your Affiliate Army
I have earned close to $500k in sales that didn’t require me to lift a finger. I didn’t have to run any ads, build any audiences, post any content… nothing. I had affiliates promoting my courses for me. It’s literally FREE money!
Anyone selling an online course should aim to build an army of affiliates. You have no hard costs, the deliverables are all digital, so it’s very easy to recruit affiliates who can’t wait to sell your course for you an earn an attractive commission.
This module will explain everything you need to know in order to be an affiliate. What type of commission you should offer, where to look for affiliates, and what network to use.
Lesson 10 – Next Steps
Boom!
You should have lesson 10, your course plan, content organized and ready to market by the time you reach lesson 10. I’ll share the next steps with you for your course in lesson 10.
I’ll share with you what you should be focusing on to sell as many copies of you course, as quickly as you can and I’ll dive into the key differences between a course that sells 5 figures and ones that scale to 7 figures and beyond. These are the real goods!

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