Insta-Product Academy
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Alisha Marfatia – Insta-Product Academy
When it comes to selling your products on Instagram, you feel stuck — and a little lost too.
You know Instagram works because you’ve seen it work for other people — but you have no idea how to make it work for you and your business.
I mean, you’re ticking all the right boxes:
- You’re posting about your products
- You’re using hashtags (are they even relevant anymore?!)
- You’re replying to comments and love notes in the DMs
- You’re even making Reels every now and then
You’re getting some engagement and starting to get sales so you know that Instagram DOES have the potential to take your business to the next level.
But you don’t actually know what you’re doing.
You’re just posting what you can and hoping for the best.
You’re hoping the overwhelming and forever-changing algorithm will stop hating you (it doesn’t hate you!) and start putting you in front of new customers who’ll LOVE your products and buy them on repeat.
You want consistent sales, higher engagement, and someone who’ll tell you exactly how to get your products the attention and love they deserve.
You’ve already watched a million free webinars.
You’ve got an inbox of Instagram challenges that gave you some useful tips… but not the in-depth help you really need.
We both know ads are hit and miss, not even a possibility right now, and before you know it you’ve blown hundreds of dollars with no return.
Maybe you even joined a course or a membership with an Instagram coach who promised you a one-way ticket to “unlimited sales and unlimited SUCCESS!”
But that hasn’t worked out either.
What you need is
An in-depth, step-by-step strategy for marketing and selling your products on Instagram.
One that’s specific to product businesses and the unique set of challenges you have to deal with.
You’re not selling a $1,000 service offer or a $2,000 course.
You’re selling something like a $20 body scrub, a $100 dress, or a $500 jewellery piece.
And let’s be honest… that means you’ve got more pressure to nailing the Instagram game.
A course creator, influencer, or service provider can earn their month’s salary by making sales through two or three great Reels.
But a product business owner like you, who has lower price points and depends on repeat customers…
You’ve got to sell more, and you need to have a solid, all-round Instagram strategy that is ALWAYS working hard for you.
Product businesses are different to service-based businesses
That means your approach to Instagram, your followers, and how you do sales have to be different, too — IF you want to see the kind of growth, sales and success that could change your life.
That’s why I created this program (the one I’m going to tell you about any second now).
I’m tired of seeing general and outdated Instagram advice when I KNOW there’s a better way.
I’m tired of sh*t products seeing MAJOR success because their owners know how to use Instagram to raise the kind of revenue you deserve.
I know you want to make more money, gain a bigger following, and get some serious eyes on your products. But I also know…
The ULTIMATE Instagram marketing program that teaches you how to confidently sell out your products, build an unstoppable global brand, and grow a 5-figure-a-month business
Here’s how
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Insta-Training
8 self-paced, bite-sized modules to help you maximise your Instagram sales. (Learn on-the-go with the easy-to-use app)
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Insta-Tutorials & Templates
Get access to bonus mini-tutorials, worksheets, and Canva design templates that save you hours each week.
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Product-Specific
Learn how to sell and market on Instagram when your product is the star of the show
- Lifetime Access
Get access to all course content, bonus resources, and the community forever.
- Free Content UpdatesForever access to any new or updated content so your Instagram knowledge will always be up-to-date.
You’ll learn how to…
- Create an Instagram content and sales strategy that attracts and converts your target audience into followers and then customers
- Sell your products in Reels (product-specific Reels)
- Sell in stories with my exclusive Story Set templates (because Stories has its own language and algorithm that you should know)
- Stories has its own language and algorithm that you should know)
Work with influencers and branding reps - Work with influencers and branding reps
- Optimise your account to maximise your reach and engagement
- Build a supportive community of raving fans who sell your products for you
- Have successful and profitable product launches where your dream customers click ‘buy’ without hesitation
- Plus so much more! (Check out the module breakdown for more details)
TAKE A LOOK INSIDE
Insta-Product Academy’s
EIGHT GAME-CHANGING MODULES
- Module #1: Strategy & Optimising
It’s time to stop blaming the algorithm and start optimising your Instagram account so you can attract your target audience.
In this module you’ll:
- Identify your target customer so you can create content that makes them want to buy your product
- Optimise your Instagram account in 7 simple steps, so the moment someone lands on your profile, it packs a punch and converts them into a customer (or email subscriber!)
- Learn how to analyse and understand your Insights, so you can use this information to build an Instagram strategy that works specifically for you and your objectives
- Organise, structure, and then create your own interactive Highlights that make it easy for people to buy from you (with the help of my Instagram highlights resource)
- Get to grips with Instagram SEO and make it easy for dream customers to find you
- Discover the key to building a personable, memorable, and standout brand
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Module #2: Content is Queen
Relevant and engaging content is vital when you want to make more sales. In fact, if you nail it… content could be your greatest sales assistant.
In this module you’ll:
- How to create content that sells, builds connections, and establishes your brand as the leader in your industry. (Product businesses can and should be leaders, too)!
- Start automating your monthly content and save yourself tens of hours every month. (Including tips and tricks I used when I managed up to 12 social media accounts at a time)
- Discover The Winning Content Structure that means you’ll never have to struggle with content creation again
- Learn how to keep your Instagram on brand and build your brand a recognisable personality
- Find out the 4 Essential Content Types and how to balance them across your content strategy
- Learn how to batch create like a Queen, so you’re not creating content every single day — because who has time for that?! (Not you!)
- Get the formula for crafting captions that convert followers into customers
- Module #3: How to nail your product reels
Think you know how to do Reels?
Product Reels are more challenging, because they’re usually focusing on a product and not a person. But, if you get them right, Reels can BLOW UP your business.
In this module you’ll:
- Plan your Reels with purpose. No more posting Reels because you liked a trending sound. Only purpose, strategy, and clear objectives from now on
- Learn how to create the different types of Reels and understand how each of them elevate your content
- Discover how to use the camera and edits to tell unforgettable and viral-worthy stories
- Find out the secret to nailing smooth transitions so you don’t jar your audience
- Get exclusive access to Reels mini-tutorials that walk you through how I make product Reels for my own clients
- Module #4: Build on engaged community
As business owners, we all crave engagement. But what engagement should we actually be looking for and how do we get it?
In this module you’ll:
- Learn how to build a hyper-engaged audience who care about the products you sell and who rush to buy as soon as you launch
- Crack the code for creating content that speaks TO your audience instead of AT them
- Implement fast and easy strategies that get your followers to pay attention to your brand and stop whatever else they’re doing
- Understand how to make every single one of your followers feel seen and heard
- Get step-by-step guidance on how to humanise your brand effectively with the Humanise Your Brand Checklist
- Figure out how to get your followers to connect with your brand and create a lasting impact
- Module #5: Become an insta-story pro
Most businesses use Instagram stories all wrong. Instagram Stories are their own language and they deserve their own methodology.
When you know how to make the most of this feature, you’ll master the art of selling IN your stories and getting your stories seen consistently.
In this module you’ll:
- Learn the Story algorithm — because Stories have their own set of rules
- Get the Complete Insta-Story Tour that reveals the hidden features I use to sell in my Stories to interact with my audience
- Discover how to structure your stories with Story Sets instead of posting aimlessly and hoping for the best. (30+ Bonus Story Set templates included)!
- Boost your engagement by experimenting with the different types of Stories
- Become a master at writing engaging Story captions and subtitles that keep your audience engaged till your very last Story
- Module #6: Master influencer marketing & collaborations
Want to learn how to build profitable relationships with influencers? There’s no one better to learn from. I’ve experienced both sides of the relationship.
I’ve been paid by brands to be an influencer AND I’ve hired influencers to work with brands. I teach you everything there is to know!
In this module you’ll:
- Learn how to work with influencers successfully so you see return on investment and get the best results possible
- Watch me break down a successful influencer campaign, so you know how to create an agreement you and your influencer feel good about
- Figure out how to find ‘The Right Fit’ and identify any red flags so you don’t tarnish your reputation or waste time and money on the wrong influencer
- Discover the ins and outs of how to structure your offer, including how and when to reach out, payment terms, deliverables, expectations, and terms and conditions
- Discover the ins and outs of how to structure your offer, including how and when to reach out, payment terms, deliverables, expectations, and terms and conditions
- Become a pro at identifying potential Brand Ambassadors and understanding the different ways you can use them to grow your brand
- Find out how to organise competitions and giveaways without getting your account flagged or closed down
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Module #7: Psychology of selling
When you understand the power of psychology and persuasion, you’ll be able to sell to your audience more effectively.
In this module you’ll:
- Learn how to get your audience to trust you, your brand, and your product, so they buy from you before anyone else
- Find out how to portray your brand as the expert it is, so you can become the industry leader you want to be
- Discover easy ways to communicate your authority so everyone knows you’re an expert
- Learn how to get your audience off the fence and into checkout — FAST
- Uncover the 10 different ways to share social proof on Instagram — beyond standard testimonials
- Learn how to be liked (without letting your people-pleasing tendencies take control of you). Because if people don’t like your brand, they won’t buy from your brand
- Module #8: Launching with instagram
Have you ever launched a new product and got crickets?
Me too. But now, every Instagram launch I have is profitable and fun. I promise, it can be that way for you, too.
In this module you’ll:
- Find out how to have a successful and stress-free product launch
- Learn how to nail your launch messaging so your target audience understands exactly what you’re launching and how it’s going to change their life
- Discover how to maximise sales by marketing more than just the features of your product
- Figure out what’s stopping your target audience from buying your product, and how you can help them overcome those hesitations
- Understand how to do a Launch Lookback so you can have even more successful launches in the future
PLUS bonus templates, worksheets and mini-tutorials to make selling on Instagram that much easier
You’ll get:
- 30+ Story Sets
- Story Set Builder Template
- Building Your Customer Avatar Worksheet
- Instagram Highlights Resource
- The Winning Content Structure
- Creative Content Inspo
- Instagram 1×1 Post Template
- Adjustable IG Feed In Canva
- Mini Tutorial: How To Create Your Own GIFs
- x15 Reels Cover Templates
- Reels Tutorial: How To Create Reels Covers In Stories
- Stories & Reels Tutorial: How To Adjust Colour Of Words Within Text Box
- Alisha’s “Screenshot This Challenge” Reel Tutorial
- Transition Tutorial: Grab Out Of Screen
- Transition Tutorial: “Light Switch”
- Humanising Your Brand Checklist
- Become The Face Of Your Brand: 30 Day Program
- Identifying & Removing Ghost Followers
- Keeping Your IG Story On Brand
- How To Share Images & Memes To Your IG Story
- Alisha’s Creative Story Design Tutorial
- Influencer Red Flag Analysis
- Influencer Outreach Email Template
- As well as access to any new content I add — EVER!
Course Features
- Lecture 0
- Quiz 0
- Duration 10 weeks
- Skill level All levels
- Language English
- Students 65
- Assessments Yes
