Bart Schutz – Master of Online Persuasion

The Course Topics

• Pt. 1: System 2 –What are the best ways to make rational decisions?
• Pt. 2: System 1 – What influence do our emotions and subconsciousness have on us?
• Pt. 3: Attention & Perception – How can you stand out? How do you get noticed? How to get attention?
• Pt. 4: Needs & Motivations –Now that you are aware of your audience, it is time to motivate them. How do you motivate people to take action? 
• Pt. 5: Memory & Learning –You got a customer’s attention, you got them motivated to take action and now you want them to remember you for the next time.
• Pt. 6: Self, Social & Situation –We behave differently when we’re in different situations and when we’re around people 
• Pt. 7: Persuasive Marketing – I’ll give you advice on how to make your marketing even better 
• Pt. 8: Pricing – The importance of price is paramount. How do you use persuasion to increase your perceived value?

“My goal was to be more effective in my A/B testing (with the use of scientific psychological theories instead of only analytic knowledge) and I succeeded!” – Annemarie Klaassen while working at TUI travel group
“The best, quickest and most effective way to learn about the workings of our brain and a matching range of techniques to measurably grow online.” – Roald Tichelaar while working at Technische Unie
“The Master of Online Persuasion is a perfect blend of gathering knowledge, understand how it works, and then apply it. This training is an eye-opener.” – Dorine Saes while working at Rabobank

You can become an expert in persuasion or optimization.