Laura Palladino, Molly Pittman & Ezra Firestone – Smart Marketer – Ambassador Blueprint 2020

A lot of people are struggling to get their Facebook ads to work right now.

Meanwhile, in our brands we’re seeing some of our best results ever. In a recent ad campaign we spent $1.5 million to generate $2.8 million and 36,000 new customers.

How do we consistently acquire customers at profit and at scale? A big part of it is our Ambassador Program, which we use to leverage our real customers to create content that resonates with our audience and plays nice with Facebook’s algorithm.

How an Ambassador
Program Works

• Mine your community for people who love your products and your brand.
• Enlist these customers to create user-generated content* showing how much they love you.
• Leverage that content in your ads, emails, organic social campaigns, and throughout your sales funnel.

Why an Ambassador Program Works

UGC works everywhere in your business, but the biggest benefit is to your advertising. We use this content in our proven “Love-Demo-Love” video ads — a customer testimonial, followed by a product demonstration, followed by another testimonial.

It Connects with Your Customers

The key to advertising (especially to cold traffic) is to communicate your product’s ownership benefit — i.e., how it solves the customer’s problem.

The best way to do this is to find customers who have experienced the ownership benefit for themselves and let them do it for us.

It Plays Nice with Facebook’s Algorithm

The best thing about the ads made with UGC is that they don’t look like ads.

Facebook’s algorithm loves this kind of creative because it gets a ton of engagement, which seems to help the ads get more impressions.

The results? The perfect top-of-funnel ad type to convert loads of new customers.