Nielsen Norman Group – Ecommerce User Experience 2021 Fourth Edition

This series features 13 reports on specific subjects and 837 design recommendations based upon our usability research. The findings are complemented by discussions and over 1500 screenshot illustrations.

Nielsen Norman Group – Ecommerce User Experience 2021 Fourth Edition

Improving the usability of your ecommerce site builds a competitive advantage – today’s consumers are not satisfied with sites that simply allow them to shop. These reports offer detailed recommendations on how to improve your online shopping experience.

This series contains 13 reports on particular topics and presents. 837 design guidelines Based on our usability studies. Discussions and More than 1500 screenshot illustrations Additions and alterations are encouraged.

Article on research findings: The New Ecommerce User Experience: User Expectations are changing

Purchase individual reports or Save 58% If you purchase all 13 volumes together.

Individual Reports

• Vol. 01: Ecommerce User Behavior and Executive Summary for the SeriesGet insights into people’s online shopping behavior. This 108-This page report outlines the most important usability findings all ecommerce businesses should know.
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• Vol. Vol. Get 85 guidelines to help you create engaging product pages.
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• Vol. 05: SearchMost ecommerce customers go directly to a site’s search tool to find products. Find 80 ways to design search that will increase your profitability.
• Vol. 06: Customer Service. Good ecommerce customer service results in more loyal customers. Learn 50 tips to design websites that provide support for customers whenever they need it.
• Vol. Vol. Learn 85 tips and tricks to improve your ecommerce marketing, merchandise, and selling skills.
• Vol. Vol.-Your ecommerce site can attract new customers by offering features. Learn 80 tips to help shoppers create gift registries online and redeem gift certificates online.
• Vol. Vol. Find 50 guidelines to help visitors feel confident enough about your company to take desired actions.
• Vol. Vol. Find 57 ways to appeal to a global audience.
• Vol. Vol. Learn 56 tips and tricks to create locators for desktop, mobile and application websites.
• Vol. Vol.-written automated email messages. 112 design guidelines that will improve customer satisfaction while also saving you money.
• Vol. 13: Ecommerce User Research Methodology Get inspiration to conduct your own research. Find out how we collected the data and how you can use the suggestions.

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What’s new in the fourth edition?

This fourth edition contains updated guidelines and revisions, as well as clarifications. We conducted one large survey for the fourth edition.-scale lab-Based usability study. To update and improve each of the 11 topical Ecommerce reports, researchers conducted smaller, more focused research studies. Discussions and new findings include mobile usability and omnichannel strategies, live chat best practice, streamlined shopping cart checkout, expectations for product pages as well as product information.

Research Method

These reports include information based upon three different rounds of ecommerce studies:

• One-On-One usability test
• Diary-Lunge-based longitudinal study in which people record their online experiences
• Eyetracking

Representative users There are 255 online shopping websites. The studies were done in the United States, United Kingdom and China (Hong Kong).

This series includes three reports that were based on additional research. Each of these reports has its own methodology section.

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