Patrick McKenzie – Hacking Lifecycle Emails

Emails are a great tool for smart software companies

Software companies that succeed make huge profits by sending targeted, personalized emails to their customers at the right time. Why wouldn’t you do that?

How to Increase Sales in Your Business Through Better Use Of Email…

Hiya guys,

Software is something I do, just like many others. I want better software Win Over and above-Software that is marketed. I want users do what is in their best interest, and not be sold to. I want to focus on the product, not on marketing.

The world doesn’t care about what I want. It doesn’t even care what you want.

Sometimes it’s a little heart.-crushing. Engineer in me longs for the belief that product quality is the key to business success.. You can’t improve product quality just by emailing better people. Should not be possible You can increase sales by as much as 10% with email. Right? Right?

Wrong.

Email marketing can boost sales by as much as 10% Right email. This allows me to have existential crises with my inner engineer all the time.

Software companies that are the most innovative rely less on mass mailings and more on the ability to send the right email at the right time to the right person. One little push Their behavior.

This technique is called “lifecycle emails” It is also scandalously efficient. It allows you to:

• Reduce churn You can identify unhappy customers before they cancel and get in touch with them.
• Convert more money You can help your customers navigate the free trial process more effectively by being more helpful.
• Get more software trials You can convert more visitors to your website into trialers by getting their permission to contact them, and then educate them until they are ready to buy.
• Increase revenue You can increase the average lifetime value for your customer base by using these methods They will be grateful for your kindness.
• Customer happiness can be increased By educating them about your software and answering their questions before they even ask, you can knock their socks off with how responsive you are to their needs. This will save you time and money.-on-one.

It’s important to send the right email at the right time to the right person.

It would seem that software companies would have a lot to do with marketing, as they are data-driven.-oriented, right? If you answered yes, you haven’t worked for a software company. A typical sign-in screen for software companies uses more custom code that the entire Marketing Department. Marketing, in general, is one.-Size-Fits-None, as everyone who visits the website, reads the newsletter, or interacts with the demo has the exact same experience.

It is a shame, We recognize that every customer is differentAll of them, even in the ways that we can actually measure. We know, for instance, that first-Customers who have been using our software for many years have different needs than those who are just starting to use it. Unfortunately, our website and marketing channels treat them all the same.

Lifecycle Emails use the information we have on customers to make informed guesses as to what they are experiencing right now. We then send them messages that are specific to their location.

Download immediately Patrick McKenzie – Hacking Lifecycle Emails

Are you having trouble with the free trial -> Send your customer a guide to getting over the hump.

I didn’t install the tracking codes? -> Send your customer instructions.

Logging in is not yet possible -> Remind your customer why they should get started today.

Software companies typically have less than 2% conversion rates on their free trials. This means that they are not able to offer a competitive product. The ability to change the behavior and attitude of two trialers from a thousand would result in a 10% increase in sales. Lifecycle emails not only achieve this, Customers will often be thrilled to receive our emailsIt will look like the system has predicted their needs accurately and provided them with something These needs are met with complete responsiveness.

How WPEngine Boosted Sales Lifecycle Emails

Let’s say you sell blog hosting and your prices are fifty times higher than those of your competitors. That might sound like a tough sale. WPEngine makes that sale quite often. They have revenue in the millions. Partly because their product is awesome (I use mine for my own blog), and partly because they are skilled at selling it. For example, they hired me to help with a drip marketing campaign. Drip marketing is sending timed emails that educate, persuade and then sell.

WPEngine provides a landing page where you can run a speed check on your website. It is necessary to enter your email address as well as the URL of your site in order to benefit from it. It does exactly what is advertised. It will load your site using reliable third-party servers.-Parties testing service. They will let you know how long it took and offer suggestions to make it quicker. You can also find a special offer on the landing page for one-A month-long course that focuses on optimizing a site’s speed and scalability. WPEngine offers this course because it aligns with the customer need which brought people to this page.

WPEngine sends the prospect additional tips and tricks to make their site more efficient one day after they sign up. They should enable gzip. Here’s how. Here’s how to distribute static content via a CDN. They should combine Javascript files with CSS files. This is how. These are the table.-WordPress engineers who are living and have engineering degrees can make a difference-And-Pageload speed optimization is alive and well. WPEngine adds more value to that advice with additional information about scalability. You will learn how to design a WordPress website so it doesn’t explode if you go on Hacker News…or Oprah. She also hosts a television show. It’s quite significant. (Her monthly active uniques are greater than Twitter’s.

WPEngine comes back a few days later, with more security tips, such as avoiding WordPress vulnerabilities or locking down problematic plugins.

WPEngine is a relationship that changes with the prospect over the course a month. WPEngine is not just a site they came across, they are trusted advisors on everything WordPress. Although the prospect may not have had the time, they might have been able to implement some of this advice. Their lives have improved..

WPEngine can only start selling after they have educated and built trust with their customers. They know that their customers are mostly business and have limited tolerance for httpd.conf settings. But they will write checks to get it done. WPEngine spent weeks convincing them that they were that person. WPEngine’s drip marketing campaign has proven to bring in huge revenue.

Why you don’t use it Lifecycle Emails Even if you want to, and why you won’t start today

Implemented lifecycle emails and similar marketing-via-Engineering strategies. I have seen this myself, and with over a dozen clients. Even the most skilled people I work with face obstacles to completing these projects. Here are a few:

• “We want to start sending lifecycle emails, but we don’t know how to get started.”
• “We don’t have an email list and don’t know how to start building one.”
• “We don’t know how to write emails that actually work.”
• “We’re the Marketing team, but we’d need Engineering to figure who gets what email when, and they’re too busy building product.”
• “We’re the Engineering team, but we’d need Marketing to write these emails, and they’re too busy doing… what do marketers actually do, anyhow?!”
• “We don’t know how to measure the ROI on our email campaigns.”

You can try to get past these issues by just trying to get through them. This works for some people. It may work for you. Great! This page is closed. Now, get back to the implementation. You can find help online if you know how to search. A word of caution: If you search for email marketing or other related subjects, you will be very close to the Make Money Online scam pit.

Do you have to hire a consultant? Yes*. Why the asterix? You need to first find a competent consultant. You must then convince them to partner with you. You will be most interested in hiring people who are a) in high demand, b) booked months ahead, and c), can charge what they like.

What effect would constrained supply and crushing demand have on prices? Yeah, Just what it says. A consulting client once asked me to quote $20,000 for a project. I said yes, and they were serious. This is the crazy market right now.

(There are many people who charge more than I do, but it is true. It is very reasonable for businesses to pay whatever price sticker has, as there are many well-informed customers.-Executed lifecycle email campaigns may generate revenue Send $200 in sales emails.)

I’m not going to lie about the $200-An-Email number

Subject line Switch to Annual Billing and get one month free of (insert service name here).

Contents: Three lines of copy, which almost write themselves. “Thank you for being a loyal customer of ours. As a reward for your loyalty, we’d like to extend you a special offer: instead of paying $200 a month for the next 12 months (a total of $2,400) for the service, we’ll let you buy a year of service in advance for $2,200 (a $200 savings — essentially, your next month is free). [Click here] to switch today.”

Business logic:

1. Cash flow is improved when customers are paid now, especially for companies that have high customer acquisition costs.
2. Customers can switch to annual billing Churn dramatically dropsSaaS businesses have faced many risks over the years.-term.
3. Customers love to be treated with special attention.

Do the math. It is possible to assume that only 1% to 2% customers will switch to annual billing. With annual billing, you’d receive 1% Ordinary execution (“Let’s put annual billing as an offer on our pricing page”). Imagine if you could Smart execution (“Let’s pitch annual billing as an exclusive benefit to only our most loyal customers, who we already know are the ones getting the most value from the software, such that a 11x increase in upfront costs doesn’t matter to them.”) 10% conversion. Bam.

$200 in revenue per email sent. One campaign. This took 30 minutes to put into practice.

Two examples of lifecycle email ideas are drip marketing and loyalty rewards. You can find out more about lifecycle emails here. These are actionable ideas that will make your business more profitable in the next 2 weeksYou can also take the course I have created. If your emails are as successful, you’ll get positive ROI.

Download immediately Patrick McKenzie – Hacking Lifecycle Emails

Is it a good idea to sell this advice? This isn’t, like, internet marketing sleazebaggery.

In an average year I work with between five and ten clients. I have been asked to help hundreds of clients. I was tired of hearing the same thing over and over again “no” People.

As an engineer, my natural instinct was to create software that would automate and systematize everything I did for most of my customers. This included lifecycle email campaigns. But I did something that isn’t easy for engineers: I actually talked to people. I was told by my customers that they didn’t need any software. Send email. There are many options available. I review six of them in this course.

My customers demanded a way to increase their own expertise in email, so they weren’t dependent on costly consultants.

This course is the result. It is intended to transform smart software company marketers into pros at new strategies and tactics that make money. It costs somewhere between $2,000 and $5,000. “one night at a business hotel to attend a conference” And “a one-day training session on this topic.”

This means that This course is not suitable for all..

• Have you not shipped a product yet? Ship something. This course is not recommended. It is a good idea-Software not shipped by implemented lifecycle emails is not available.
• Are you an early bird?-Are you a stage-bootstrapper? I have great respect for you. I’ve successfully bootstrapped two software companies. This course is not recommended. Lifecycle Emails are not priority #1 right now. My blog is free. You can access it when you have four- to five figures in monthly recurring income.
• Do you require handholding Handholding is available in the documentation. MailChimp and other email service providers. This course is not recommended. This course is for engineers and marketers who do not need to learn how to use a GUI email interface to write SQL queries. They need to be able to make strategic and tactical business decisions to get 10x the email results.
• Do you feel the price is too high? Rebuild your business. This course is not recommended. If your expected ROI for lifecycle email emails is not in line with my pricing, I recommend that you prioritize your business.

Who is this really for?

• Do you own or work for a software company?-As-A-Service SaaS businesses? (Ideally, sell to business customers directly)
• Are you involved in the product or marketing?
• Are you looking for a clear roadmap that will help you implement a strategy that has a high-proven ROI?
• Are you interested in learning how to send emails to customers They want to get. This will make a difference in your business.

Answer the following questions “yes” You should follow this course in addition to the ones mentioned above. Customers already see value in your business. Both you and your customers will benefit from lifecycle emails. Implementation time will be cut by weeks with this course. It will also help you save at least five figure on the cost of not hiring a consultant, or avoiding your staff spinning their wheels trying re-engineering.-Invent the field from scratch.

Email marketing is a poor method of communication. I’m sure you already know this.-Snake oil fortunes enhanced by Gucci bags They are not you. Your software truly makes customers’ lives easier. They are not me — my advice is only ethical and tested. If you follow my advice, both you and your clients will benefit.

Take the Hacking Lifecycle Emails Course