Words of wisdom: How an Alum made $72,000 since ing the Marketing Accelerator (13.12). File size: 18.9 GB
Power Your Launch
Power Your Launch Virtual Marketing Accelerator
A 6-week online accelerator program to market & monetize your offering
Your Instructor
Abu
And I’m pretty good at this online marketing thing. I’m a Growth Strategist I can help brands increase their profitability visibility, engagementAnd sales. You can find me as a Nomad Consultant traveling the world and supporting local brands.
My clients were featured in Forbes, NYLON and DAZED.
After having an illustrative career building Fortune 500 companies, it’s my passion to teach everyday Entrepreneurs and founders of businesses The steps to building like corporations – profitability and sustainability.
Course Curriculum
? HERE: Getting ed. Welcome to #PowerYourLaunch
- Message from the Instructor: Welcome to Marketing Accelerator (3.23).
- ?**WATCH THIS** New Founder Orientation – (Setting Expectations & Program Overview) (26:50)
- Complete your Getting ed Questionnaire
- Important: Completing the Program
- Join the #PowerYourLaunch group on Facebook (members only).
- The Community: What you need to know
- Block off Your Calendar & Post The Evidence
- ⭐️ ACCESS WEEKLY CALLS HERE (Access Group Coaching & Office Hours)
- All Bonuses Available Here
- BOOKMARK
- 2019 RoadMap To Success & FAQ – How to Get The Most Out Of This Program
- ❤️ READ ALSO: Am I Ready to Run Advertisements Yet?
- Affiliate Program: Earn Extra Cash by Using Your Voice
- Words of wisdom: How this Alum Made $72,000 Since Joining the Marketing Accelerator (13.12)
Pre-Homework: [Problem & Our Offer] Getting Ahead (Identifying the Problem & Our Offer)
- Message from Instructor: Before Your Get ed (0.19)
- Lesson 1: Setting Your Mindset & Expectations for the Accelerator
- Lesson 2: 3 Steps To Make More Money On Social Media (18.08)
- Lesson 3 – 5 Stages of a Marketing Campaign (8.35).
- Lesson 4 – How to define the problem you are trying to solve
- Lesson 5: Founders Inner Stories Worksheet: Crafting Your Brand Story, Accomplishments & Why
Module 1 [Audience] Outline the Customer & Seller Profile
- Instructor’s Message: Before you Get ed (0.53)
- Get your #PowerYourLaunch Workbook & VIDEO Tutorial (MASTER WORKBOOK) (34:43)
- Training #1: Understanding Your Customer and where they are at the Journey (150.01)
- Workbook: Creating Buyer Persona & Understanding Your Target Market
- Fill in the Audience Personnea Worksheet: Easily Organise Your Create stronger marketing with audience segments
- Testimonial Library: Start Collecting All Testimonials Your Business
- Resources: How to Deal with Objections
- Example: Lean Model Canvas
- Customer Discovery Interview Script – Interview Past Customers – Identifying Your Ideal Customer Profile (ICP).
- The Difference Between Benefits and Features: What You Must Know in Order To Sell (13.39)
Module 2: Launch What is a Cycle? Launch What Does Your Life Look Like? What assets should you have in place?
- Instructor’s Message: Before You Get Ed (0:40).
- Training #2: Launching and what it takes to get there Your Sales (56:00)
- Do You Have a Launch Strategy in Place (0:23)
- #HW Get Ready Launch Checklist (3.39)
- Get Ready Launch? This Workbook will help you plan. Your Next Launch
- Calculate how much you’ll make on Your Next LaunchPredicting Your Sales Worksheet (8:20)
- Posting Vs Promoting: How To Get More Actionable Engagement & The HONEY Method to reach your ideal audience (2:05)
- Gathering Your Assets: You can use GOOGLE DRIVE for all your assets
- Customer Discovery Interview Script – Interview New Prospects – Identifying Your Ideal Customer Profile. (ICP).
- ***Landing Page Examples: Get Inspiration***
Module 3: Building Relationship Funnels
- Message from Instructor: Before you Get ed (0,33)
- Building Relationship Funnels – Seeing the Birds Eye View of Your Business (End to End) (115.26)
- YOUR TURN Your Own funnel (3:32).
Module 4: Understanding how Ads Work – Beginning Campaign Development
- Message from Instructor: Before Your Get ed (1.02)
- RECAP: The Foundation That You Have Built (READ)
- Part 1 of Campaign Development: Understanding Ads and How You Can Use Them in Your Business (114/18)
Download immediately Power Your Launch
Module 5: Section 2 of Campaign Development- Getting Your First Ad Running and Setting Up Your Dashboard
- Message from Instructor – Before You Get Ed (0:40).
- Campaign Development part 2 -FULL Video (136:11)
- Finding Your Dream Audience Intro (2:30)
- Finding Your 3:27 Dream Audience (GOOGLE).
- Finding Your Dream Audience (AMAZON), (4:24).
- Audience Insights for Facebook (18.32)
- Understanding Your Ads Dashboard (27:18)
- Understanding Different Ad Objectives (5:08)
- 2 Ad Objectives I Use Every Day (HACK), (2:25).
- Creating Custom Audiences (13:19)
- How to Launch An Image Ad (11.58)
- How to Create a Video Ad (2.17)
- How to Create a Page Post Ad (6.51)
- Ad Hack – Savings Ads For Inspo (2.47)
- Canva: Create Simple, Effective Images (27.27)
- How to Keep Social Proof (7.03)
- How to share your Facebook & Instagram Ads into FB Group (4:05)
Module 6: Conversion – Ways to Increase Conversion & Tracking Metrics
- Message from Instructor: Before you Get ed (1.03)
- How to Increase Your Profitability Your Conversions Intro (0.46)
- Retargeting ads: What are they and how to create them (9:44).
- Irregular Exposure Case Study & Retargeting Ads (21:44)
- The Metrics That Matter (4:40).
- The Most Important Metric (1.53)
- Identifying a Winning & Losing Ad (4.17)
- Place the Facebook Pixel on Your Website(s) & Thank you pages (5:55)
- Understanding is important Your Numbers (6.59)
- Use Testimonial to Drive Conversions (2.47)
- Creating Look-a-like Audiences (5:43)
- Location Based Targeting: How To Target People Where They Are (15.30).
- Demo: How To Create Location Based Targeting (17.58)
??? Congratulations! Now what? ???
- ??Graduation: What’s Next & Video from Instructor! **WATCH THIS** (1:34)
ECOMMERCE: Selling Products (Shopify/Wordpress/Squarespace/Wix)
- Instructor’s Message: Before You Get Ed (0:43).
- INTRO: Important Points to Keep in Mind When Selling E-commerce (6.56)
- Selling Products – Building Websites That Convert (Getting ed & Things Every Website Should Have) (20:20)
- Shopify Admin walkthrough (5:25).
- Placement of the Shopify Facebook Pix (0:52).
- Checklist for Shopify Tools
- MUST HAVE: Email Sequence Strategies to Implement
- MUST HAVE: How to Implement a Welcome Email Sequence Strategy
EXTRA: Thousand Dollar Ad Strategies
- My Thousand Dollar Ad Strategies: These are the first types of ads that you should be running (21.20)
- How to Use Instagram Stories to Drive Leads/Engagement/ & Sales (2:05)
- How to make a Google Form jump to a section based upon an answer (2:38).
EXTRA: Launching Webinars
- Webinar: Email Sequences Script
- Webinar: Email Template Outline
- Webinar Slides: Template for Presentation
Bonus: Master the Gram
- Here: Master The Gram is open!
- Part 1: How to create an Instagram Business Profile & How to create a high engaging bio (12:58)
- Part 2: Building a solid business strategy for Instagram (22.59)
- Part 3: Ad Creation in Instagram Mobile (28.12)
Bonus: Your Holiday Sales
- Training: How to Increase Holiday Sales (79.56)
- Online Marketer’s Guide to the Holidays
- Case Study: Beauty Client Base Butter (PRODUCT-BUSINESS)
- Case Study: Beauty client, Beauty By Africa Miranda (PRODUCT SUBSTANCE)
- Case Study: MyFab Finance Black Friday Sale (SERVICE A BUSINESS)
BONUS – Ads Intro – Understanding the Foundation
- Your Instructor’s message (1:04).
- Welcome to Ads Basics
- Overview of Facebook Ads (7.35)
- Targeting Overview (8.05)
- Targeting in Ads Manager (6.29)
- Creating your Ad Creative & Copy (4:52)
- Campaign set up from beginning to end (10:08)
- Intro: Strategy, Funnels & Ads (End to End) (5:07)
BONUS: Ad Prep Academy
- A message from instructor (2:09).
- Getting ed
- Setting Your Business Foundation, Before getting ed + My challenge for you (12:32).
- Facebook and Instagram Ads: Your Business Intro (14:32)
- Selling with Facebook and Instagram Ads (and Creating Opt-ins & Effective Landing Pages) (16:13)
- MOST Important: What is a facebook pixel? And how to place it in the correct places (19:37).
- Squarespace Sites: How to Install Facebook Pixel [Step-by-Step Guide]
- How to Place the Facebook pixel Your WordPress Site
- Getting Your Ads Up & Running (22:24)
- How to create ad copy that is memorable Your Audience (9.16)
- How to find and target Your Perfect Audience (14.05)
- Setting Up Custom Audiences (12:23)
- How to Target Your Ideal Audience (3.35)
- Building your interest target audience PLUS Interest targeting workbook & worksheet) (10:13)
- Exercises
- Talking to the Instructor
- All You Need to Know about Funnels
- Building funnels that convert (and where ads can fit in your funnel). (13:04).
- How to build a funnel without ads (7:08).
- Make sure to check Your Funnel to Ensure It’s Converting (5.31)
- Facebook & Instagram Ads Launch Checklist [Document]
- Bonus: More than 200+ Interests you Can Target (build Your Own Library Overtime)
- Check out competitor ads on Instagram (4.24).
- Spy on Competitors Ads Facebook (3.28)
REPLAYS: GROUP COACHING Q&A W/ FOUNDERS (Wednesday’s)
- 9.22.18 Community Q&A for Ad Prep Academy (13:29)
- 10.28.18 Q&A: Duplicating ad sets (Retain social proof), Video Quality & Formatting, & Tips for running ads Q4 (17:44)
- 1.16.19 Group Coaching Q&A (116:11)
- 1.23.19 Group coaching (126:18).
- Group Coaching 1.30.19 Special Guest Kim from Social Hackettes Training on Growing Your Social Media Organically (144.53)
- 2.6.19 Group Coaching (140.49)
- 2.14.19 LIve Q&A Group Coaching (118:11)
- 2.20.19 Group Coaching – Part 1 & 2 (96:25)
- 2.27.19 Group coaching (92:40).
- 3.6.19 Late Night Group Coaching call (90:05).
- 3.13.19 Group Coaching; Location Targeting Training and Q&A (92:45)
- Group Coaching – Part 1 & 2 – 3.20.19 (110:30)
- Group Coaching 3.27 (127.27)
- Group Coaching 4.3.19 (113.52)
- Group Coaching 4.10 (97.21)
- Group Coaching 4.19 (113.02)
- 4.24 Group Coaching (92.40).
- 5.1.18 Group coaching (124:19).
- Group Coaching 5.8 (131.49)
- 5.15 Group Coaching (127.08)
- 5.22 Group Coaching (127.45).
- 5.30 Group Coaching (129.41).
- 6.5.19 Group coaching (123.51)
- 6.12 Group Coaching (118.51).
- 6.19 Group Coaching (89.03)
- 6.26 Group Coaching (121.52)
- 7.3.19 Group Coaching (119.37)
- 7.10 Group Coaching (128.52)
- 7.18 Group Coaching (125/36)
- 7.25.19 Group coaching (120:49).
- Group Coaching 7.31 (126.56)
- 8.7 Group Coaching (127.28)
- 8.14 Group Coaching (122.01)
- 8.21 Group Coaching (144.17
- 8.28 Group Coaching (130.02)
- 9.4 Group Coaching (104.06)
- 9.11 Group Coaching (28:48).
- 9.18 Group Coaching (120/24)
- 9.25 Group Coaching (119.38).
- 10.2 Group Coaching (129.50)
- 10.9 Group Coaching (116.30)
- 10.16 Group Coaching (124.10)
- 10.23 Group Coaching (124.53)
REPLAYS – Office Hours with Founders (Sundays).
- Differential between Business and Personal Ad Accounts (6.37)
- 1.20.19 Office Hours (102:57)
- 1.27.19 Office Hours (119:52)
- Sunday Co-Working (115.32)
- 2.10.19 Special Guests — Jonathan Jackson: Talk To Them Nice: Positioning for Bigger Deals (107.07)
- Office Hours 2.24.19 (119:40)
- 3.3.19 Office Hours (73:40)
- 3.10.19 Office Hours (67:00)
- Office Hours 3.17.19 (111:05)
- Office Hours 3.24 (63:12)
- Office Hours 3.31 (81:28)
- Office Hours 4/7/19 (73:18)
- 4.28 Office Hours (67:18)
- 5.5 Office Hours (105:44)
- 5.19 Office Hours (77:25)
- 6.09.19 Office Hours (62:23)
- 6.30.19 Office Hours (65:29)
- 7.7.19 Office Hours (85:25)
- 7.14.19 Office Hours (62:16)
- 7.28 Office Hours (74:29)
- 8.4 Office Hours (111:36)
- 8.11 Office Hours (53:53)
- 8.18 Office Hours (70:27)
- 8.25 (65:48)
- 9.1 Office Hours (75:01)
- 10.13 Office Hours (51:29)
Interviews are a bonus
- Interview with Thinkific: How and why I got my in ads, the failures along that journey, and today’s work (20:34).
- Podcast Interview: Exchange Stories with Abu Fofanah: Go Right Inside!
Extras
- Kick off Call for Cohort 11 (83:13).
BONUS Ad Library
- Hims – Hair Growth – IG Stories Ad
2 Hour Live Session – Instructor Led Session
- 9.22 Live Session for 2 hours (122:34).
- 10.06 Session (132.51)
Learn more: a>https://archive.ph/mAcGf”>https://archive.ph/mAcGf
Here’s What You Will Get In Power Your Launch
Course Features
- Lecture 0
- Quiz 0
- Duration 50 hours
- Skill level All levels
- Language English
- Students 123
- Assessments Yes
