Project Pack: Branding Edition

Teacher

File Size: 321.68MB Format File: [12 documents (PDF)]

Project Pack: Branding Edition

Branding Edition
This Project Pack includes every template and deliverable that you need to complete your brand identity project.
Here’s what’s inside:
PHASE 1
Discovery
Pricing Guide
This guide can be given to your leads as a pdf or downloaded on your website. It outlines your process and includes pricing information for your brand identity.
Intake questionnaire

Download immediately Project Pack: Branding Edition
Send your first questionnaire to your leads to ensure they are a good match for you.
Getting started guide
This guide will help you and your clients get the most from their project. This guide will explain how the project will be run, answer frequently asked questions and what their roles are in it.
Process and Deliverables
Here’s a handy chart that will help you show your clients how the process works, what they have to do and what deliverables they will receive.
Workbook for customer avatar
To help your clients define their ideal customer avatar, create a workbook. They can either work with you or complete the workbook on their own.
Style workbook
You can use this workbook to help clients determine their style preferences. This will make sure that your clients aren’t wasting their time on ideas they don’t love.
Creative brief
You will need to create a final brief that is based on the workbooks and questionnaires above before you start the project.
PHASE 2
Deliverables
Mood boards
A set of mood boards that you can show your client to illustrate the various design options you have.
Logo exploration
These are your initial logo designs to present to your clients. This includes a branding board that allows them to see their brand in action.
Revisions to the logo
A presentation showing the changes made to their logo.
Chosen logo
This is the final presentation that will show the final logo.
Guidelines for Brands
This document contains brand guidelines that you can adapt to the needs of each client. Include brand application ideas, typography, color, and so on.
Brand cheat sheet
Your client will find all the brand basics, including colours and typography, on this cheat sheet.
Guidelines for photography
A guide to assist your clients in selecting and using their photography. Also includes a section on photography and e-commerce.

Download immediately Project Pack: Branding Edition
PHASE 3
Assets
Template for proposals
You can create a brand identity-focused proposal to present to your clients prior to starting the project.
Master Services Agreement
You will be able to use the contract to describe your terms of working with you.
Statement of Work
This document will outline all steps of the project to make sure that the client understands what they are getting (no scope creep).
Invoice template
Use this invoice template to create invoices for your clients.
End of project questionnaire
You will need to fill out a questionnaire for your clients in order to receive a testimonial from them and possibly be offered ongoing work.
Useful information
All items include free fonts (we provide the links to download each pack).
The files contain a mix of InDesign and Illustrator, Sketch, Word, PDF, Word, and Google Docs.
Consistent branding across all products — easily tweak to match your brand
Editing is made easy by the use of detailed symbols and characters styles. Change styling once and it’ll change everywhere!