Robert Skrob – Associate Marketing

I was inspired by Dan Kennedy’s direct marketing and info-marketing techniques. I then applied these marketing techniques to my ASSOCIATION clients with amazing results.

Robert Skrob – Associate Marketing

Hi, I’m Robert SkrobPresident of the Information Marketing ASSOCIATION.
I’ve been in the ASSOCIATION industry my entire career. Many ASSOCIATIONS are facing declining membership, but it’s mostly because they are poor marketers.
After I met Dan Kennedy, info-marketing and direct marketing, I was inspired to apply the marketing techniques I had learned to my ASSOCIATION clients. I saw amazing results. Dan suggested that I take these marketing techniques to the info-marketing industry as my results were superior to any of the best info-marketers. I have proven that people are willing to pay higher dues prices for ASSOCIATIONS which provide valuable benefits, even though most ASSOCIATIONS are slow and out-of date.
For two years I’ve been personally building ASSOCIATIONS for info-marketers. Now I reveal all of the secrets I’ve uncovered to help info-marketers achieve the same remarkable results by creating their own ASSOCIATIONS.
This information was only available to those who hired me through my $38,000.00 consulting agreement. Several people have contacted me to tell me that they are interested in my secrets, but have questions about how to get member benefits and structure their ASSOCIATION so they can reap the maximum benefit.
Introduction to the SeminarI created the special report to reveal the secrets of ASSOCIATION Marketing and to invite you to a special seminar. You may not find this report relevant to your situation. Even if it doesn’t apply, you should find it interesting to read about what some info-marketers are doing. The Info-Marketing category.Marketing Insiders’ Journal I focus on more typical info-marketing approaches used by a lot of info-marketers; in this report you’ll get to see some of the strategies a small handful of successful marketers are using to build successful businesses.
This isn’t a strategy I invented. Since 1782 in England, associations date back. During my career I’ve seen hundreds of private businesspeople create new associations. But, I’ve done more than anyone to improve this process, increase the income opportunities, and make info-marketers money.
6 Reasons ASSOCIATIONS Are Important
Get Information Marketing Easier
Associations can help you succeed. Your customers know about ASSOCIATIONS.
Even though your products may be better, customers still expect a high quality ASSOCIATION product.
ASSOCIATIONS enjoy a stellar reputation with their members. (You should conduct your business with the highest ethical standards and reap the rewards.
For information on how to succeed, new entrants to the business world often look for the ASSOCIATION of the Industry.
Industry members and vendors seek out industry ASSOCIATIONS for sponsorship programs; they don’t usually know to ask info-marketers.
Members will not give up their ASSOCIATION memberships. They will only quit if the ASSOCIATION becomes completely inept.
Let me quickly explain these 6 reasons …
No. 1 – Customers are familiar with ASSOCIATIONS. They may not be familiar with whatever product or service you’re trying to sell. When customers receive an invitation to join an ASSOCIATION, it’s easy for them to join because it’s something they already do. They’ve never heard about individual info-marketers, but people understand that ASSOCIATIONS are a source of industry information.
No. 2 – Although your products may be far superior to anything an ASSOCIATION produces, that’s not necessarily the public’s perception. With an ASSOCIATION’s offer, customers trust that the products and services have been reviewed and approved by a board of directors.
Dr. Barry Lycka founded an association and a coaching program for specific areas that allow cosmetic surgeons to stand out. Only one surgeon from each community can be listed as a provider on the Ethical Cosmetic Surgery Association’s consumer education website.

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No. 3 – ASSOCIATIONS don’t have consumer problems. The Better Business Bureau is not affected by them. ASSOCIATION members assume the products will be delivered. They don’t worry that an ASSOCIATION’s staff person will steal their credit card number. With an info-marketer, customers don’t have that predisposed trust.
No. 4 – ASSOCIATIONS enjoy a huge bias: When you’re in business, you join your trade ASSOCIATION. This bias is actually waning, so it’s becoming less of a factor; however, three quarters of the members of an ASSOCIATION join because “it’s what you do.” Unfortunately, the info-marketing industry doesn’t yet enjoy this bias.
No. 5 – Industry members and vendors seek out the ASSOCIATION. When people go into a business, they try to find the ASSOCIATION that represents them, and vendors look to ASSOCIATIONS to promote their products to the market’s niche. They don’t seek out info-marketers.
No. 6 – Members are reluctant to give up their ASSOCIATION membership. They are looking for a long-lasting relationship. ASSOCIATION membership allows them to feel that they are part of the industry. They want to be a member, even if they feel superior than the rest of their peers.
The Smart Info-Marketer: 4 Reasons
– Incorporates ASSOCIATIONS Into the Info-Business
– Inside Association MarketingInstantaneously achieves the ultimate credibility for your info-business
– Generates a steady stream of new customers for your info-business–Easily and without any acquisition cost
– Puts an “iron cage” Your members should be around you so that they are more likely to stay and earn more.
Creates higher priced products and services that you can offer to your customers even if you didn’t think it was possible before
Rory Fatt of Restaurant is supported by The Best Independent Restaurants Association Marketing Systems.
First, let’s talk about the increased credibility through endorsement. According to the Edelman Trust Barometer, ASSOCIATIONS are more trusted than any other institutions or governments. Customers will believe benefits offered by ASSOCIATIONS more than they would from individuals or companies.
It’s clear that having the ASSOCIATION’s endorsement gives you a competitive advantage within a niche; the trouble is it’s a total pain to get. ASSOCIATION staff tend to believe that if they endorse one person, they must endorse them all. This causes them to create roadblocks. This means that you will need to convince staff to endorse you. Then, they will take your case to their board. However, the board only meets once every three months. When it gets to the decision point, one board member has a brother-in law in the same industry, so he gets endorsement. It’s a hard process, and I wouldn’t wish it on anybody.
I assist info-marketers in creating their own ASSOCIATIONS. This gives them the opportunity to get an endorsement. We created an entity, presence, and provided endorsements for the info-marketer.
Here is a lead generation ad appealing to members’ desire to be part of an exclusive club. Scott Tucker has a successful lead generation ad that is published in trade journals. This gives him a new persona to compliment his. “rebel” image.
The first thing to do when creating your ASSOCIATION should be to pick a name that gives you an advantage. A name that attracts members to your ASSOCIATION is important. You want potential members to look at your ASSOCIATION’s name and say, ”You know what? That’s the group I want to be a part of. That’s the team I want to be on.“

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