The market will be flooded with powerful services. Acxiom is now competing with self-serve models like Clearbit. Clearview faces consumer-side alternatives like PimEyes. File Size: 0.98 MB Format File [1 Report (HTML)]
TrendsVC PRO 0048 – Data as a Service
Predictions
The market will be flooded with powerful services. Acxiom is now competing with self-serve models like Clearbit. Clearview faces consumer-side alternatives like PimEyes.
High-There will be fidelity shadow profiles. Lead enrichment services create profiles of potential customers. This requires facial recognition a Move on.
Real-Time shadow profiles will emerge. Social media firehoses increase the recency of what’s available.
Opportunities
Companies and consumers can make better decisions.
JungleScout — What should I sell on Amazon?
CamelCamelCamel — When should I buy from Amazon?
Hypetrace — Which influencers should I sponsor?
Scott’s Cheap Flights — Where should I go?
Construct a Payed community on top of data Altan Insights. Sharing data interests can result in shared values and identities.
Brand a Escape competition by using this metric. Zestimate, Walk Score, and KBB.
Key Lessons
Data This helps to bridge the gaps between reality and perception. Spread is a measure of how well you make decisions.
Data Is a It is the end. Insights are closer towards the end “job to be done.”
Data sharing is less effective because it has less value.
Close rates for shared lead lists are low
All shared flight deals have been sold
Stocks are used to price shares in credit card transactions
Travel destinations for shared travellers are expensive and busy.
Lists in shared marketplaces can be expensive or unavailable
Course Features
- Lecture 0
- Quiz 0
- Duration 50 hours
- Skill level All levels
- Language English
- Students 89
- Assessments Yes
