VideoUniversity, Hal Landen – Professional Video Producer Course

Download available within 1-2 hours. Marketing With Digital was written in 2 hours. VideoMany people have asked me for my guidance on how to run a successful video business.

 

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VideoUniversity, Hal Landen – Professional Video Producer Course

 

Professional Video Producer

How to Build a Successful Home-Based
Video Production for Corporate Businesses

You can save money by not buying expensive video equipment

By Hal Landen

Producing videos is a passion of mine. I think you will agree that it’s too costly as a hobby. You can always find more equipment. It’s an endless cycle.

It was for this reason that I decided to let others buy my equipment. This meant that I had to produce corporate videos, which I have done for 12 years. (I’ve been in film and video for more than 20 years). Here are the FOUR THINGS THAT I LOVE About this work:

1. Variety

Since my first production of corporate videos, I have been paid to learn and produce videos about topics such as dock building, lipstick manufacture, electronic surveying and furniture sales training. I also have experience with nursing, interstate highway construction, waterfront reconstruction, book printing, food prep, and many other subjects.

My video work has taken me behind the scenes at places like Tiffany’s, Panavision International, AT&T;, the Federal Drug Enforcement Agency, and hundreds of local businesses and agencies. To list them all would require several pages. I learned new things about things I did not know.

Although most of the videos I make are located within an hour of my home, I am sometimes asked to create videos in other parts of the country. These invitations are from my clients and their refers. Thanks to my video company, I have been able to travel in style across the United States. Corporate video will appeal to those who like variety.

2. The Pay

My projects range from $5000 to as high as $25,000 and up. Of course, this isn’t all profit. But even though I hired outside freelancers to rent high, it was a good deal of profit.-End equipment is still the largest portion of the budget. MY services. I often produce multiple corporate videos simultaneously.

3. Repeat and Referral Business

This is the beginning of a long-lasting business relationship. Many of my clients retain me for updates to their videos as new products, people, and technologies emerge. My videos are so effective at helping these companies that many of my clients order 100 copies or more every few months. It’s a very good income, and you don’t need to have duplication gear in order to make a nice and easy margin on each order. Many of my clients do business internationally so they need more dubs and standards conversions. Producing one great video is all that’s required to generate additional business income.

This is one of my favorite things. I get to refer happy clients to others. It’s a great feeling, and it adds another income stream.

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4. Satisfaction & Respect

Many people have seen my videos. Even in my small town, people often surprise me by asking for my videos. “YOU produced that video?” I’m always happy to tell people that I did. It’s fun for me to work with small businesses and corporations.-Profits use video in positive and I have a good reputation for doing this. Even after all these years, I still enjoy making videos that help others.

What do you like about my work? The creative aspect of the work has not been mentioned. If you think corporate videos don’t have creativity, think again. These corporate productions are often better than network TV commercials. An independent corporate producer is a better choice for creative people.

Video It can be a very expensive hobby…
Or, a Lucrative and Satisfying Business

You can do it all or part-Time is full-You can use this time for your current business or as an additional revenue stream. But remember, it is a Business. Your business may be the most intelligent. “wire head” You can be the best producer in the world, or even the most innovative, but if your business isn’t smart enough you won’t have enough money to do what you love.

I wrote it because of that. Professional Video Producer

Since the writing Digital Marketing VideoMany people have asked me for my guidance on how to run a successful video business.

Like Jerry Bullard of Burnsville, MN. Jerry Bullard, Burnsville, MN. Although we have never met, Jerry asked me to review his first video and assist him in starting his video production company. To get his feedback and to see if the course would benefit him, I sent him a draft of my book. Here is what he wrote to me on August 24, 1997.

Hal,
Since last summer I’ve been working hard to get my video production company up and running. To gain experience, I bought the Truffles tape from my own pocket. I have read the following books:

Entrepreneur’s Video Start your business-Guide Up
ITVA’s It’s both a business first and a creative outlet second
Selling to Dummies
Presentations for Dummies: A Success Story
And the series of books written and edited by Sarah Edwards and Paul Edwards.

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I’ve also bought Videomakers Audio Cassette Series About the video business. Your course provided more detailed, practical information than any other that explained the inner workings and complexities of the business. My wife said it was like you were there with me in my home office, guiding me step by step.-By-step. This course is sure to be a winner.

Your course has amazing marketing and sales support. As I said, I have a meeting with SCORE tomorrow. However, the points that I was interested in discussing were already covered in your course.

Although I only had the pleasure of meeting Jerry via email, he is the type of person that will follow this course and create a great company. It’s an incredible journey! It’s true. If you’d like to reach Jerry directly, I’ll send you his email address. However, I won’t publish the information here. Jerry just told us that he won his first Telly Award!!

Be careful, though. This business is not for everyone. To succeed in any business you have to love what you do. You’re not in the right business if you don’t. It takes selflessness, too.-You must be disciplined to succeed in any endeavor.

This course is for you if you are willing to learn and work hard. It will teach you how to start slowly building a business producing corporate videos. Budgets range from $3000 to $5000, and then you can move up to five.-The range of figures.

While the course will teach you how exactly to produce five-figure incomes, and how to succeed in producing them, you don’t need to have any prior experience. Let me help get you a lot of the $3000-$5000 low.-Start with the budget jobs. You’ll then have the foundation you need to sell and produce larger budget jobs.

Before you Run, Walk

I will not promise you that you will make $100,000 per year your first year of running the business course. I believe that anyone who claims they will make six figures in their first year of a business is lying. The amount you make in a given year depends on how much work you put in and how well your business is managed.

However, I can promise you that you will be successful if you follow the steps carefully Professional Video ProducerBy following these steps, you can build a solid video business that will continue to be profitable for many years. You can either make this your full-time job or use it as a side hustle to pay for your equipment. It is up to you how much you make. You’ll need to learn the ropes.

What’s the course about? Truth is, I have learned a lot over the years about how to run a successful video business. Some of it was difficult. If you have been making videos for some time, you will know that you have encountered similar problems.

• Dry Spells for those who can’t seem to get enough budgets that will justify their investment in time and money
• Nightmare clients who have high expectations but low budgets and make your life miserable. They never pay fair prices for the quality video they produce.
• You will be caught in the vicious cycle of not having the equipment or the skills to produce the video that your client wants.
• Hit-And-Marketing that fails to bring in predictable business is called miss marketing
• Talking to people is a waste of time “tire kickers” People who claim they want a video but never commit to making one. (Many people don’t possess the resources or authority to hire someone like you.
• Digital Editing: The Struggle (both funding it and learning it).
• Contracts that don’t seem to pay for all of your time

Do you sound familiar? These problems are likely to be familiar to anyone who has been in the video industry. These problems and many more have been encountered by thousands of video producers. Smart people and women have already solved these problems. NOW IS THE TIME TO REINVENT YOUR WHEEL

Are you ready for an incredible adventure?

Here’s what you can expect to learn from the Professional Video Producer Home Study Course:

The Completely Revised and New Edition is first. Marketing with Digital VideoHow to Create a Wining Organization Video For your small business or non-profit-Profit Although this course will give you a solid foundation in the basics of the subject, it is only the beginning. This course will take you far beyond the basics. Here are some of the things you’ll learn.

Part 1: How to Produce a Successful Corporation Video

• The Twenty Best Benefits of Business Videos
  Your job as a client representative is to assist their business. These are 20 ways that you can help them (and help you sell the job).
• Be a Business Video Expert
  This makes you an asset to your clients. Helping your clients grow their businesses is a lot of fun. But just one business video can get you new clients for YEARS.
• As a guideline, use your client’s marketing materials to help you structure your video
• The One Scene that every marketing video should contain
• These are the Seven Questions You Must Ask to Make Your Video a Success.
• It’s easy to create a script and receive a professional rate. You will receive three sample scripts. Modify them for your own clients (Service Company, Manufacturer, & Non-Profit)
• How to Hire the Best and Work With Them Professional Actors and Narrators In the beginning, you will only need one or two actors.-Your files should include sounding like narrators. That’s 90% “talent” They will be what you need but must be excellent. You’ll be amazed at how affordable they are since there’s a buyer’s marketplace.
• How to make your own? “Golden Rolodex” You can find highly qualified freelancers and video service providers to assist you with any kind of corporate video project. This is how you can multiply your profit from the work of others. Use this technique “Golden Rolodex” It is possible to produce some very high-quality, higher-budget productions instead of dozens of low budget productions. This is Hollywood. The same should be true for you!
• You need to be aware of the basics of working with freelancers
  It is crucial to know how to find the best freelancers for your business.
• How to Write a Budget. How to write the budget. You will learn how to predict budgets, and use contingency percents to stay within budget for unpredictable projects.

Part 2: Build a solid foundation for your business Video Business

• Do Market Research first to determine if there is enough business in your locality to support your company.
• The Question of Partnerships: Learn the reasons why most partnerships fail and what you can to fix it.
• The advantages and disadvantages of owning a house Video Equipment
  (An revealing look at how producers can make more money by not owning equipment like their Hollywood counterparts.
• Develop a Professional You can have a professional business presence with just a telephone.
• These are the two things your computer must do to help you run a profitable video-business
  These are not compatible with Nonlinear Editing. They can be done on any computer.
• How to get your business started without borrowing.
• Before you can borrow money to finance your video-business, there are a few things you need to do.
• How to set-up an IRS-approved home office, and how to deduct a portion of your mortgage payments. “red flag” Make your video business audit-proof according to the IRS
• Independent Contractor vs. Video business employees
• Here are the facts about your demo tape. How to make it and how you can use it to win.
• When to show other people’s demo tapes – The right way and the worst.
• How to You can set your own PROFESSIONAL rates
  Avoid making the biggest mistake made by self-employed workers – they charge too much. Learn more about the psychology behind professional rates. You are worth more than the $50 per hour charged by freelance handymen.
  Learn what it takes to break even. Check out what other people get for equipment. Professional cameramen and women charge a minimum of one day. You should never charge less than half a day for shooting.
• Learn the skills you need to run a profitable business Video Business
  Surprised? They aren’t the skills you might expect.
  Part #3 Marketing & Selling Your Services
• How to quickly compile and organize a list with thousands of companies, businesses, and non-profits-Profits within 60 miles of where you live if you want to make a video You should have the means to do it (and the money).
• To win clients, customize your Direct Mail Plan (using my sales letter and 17-Page booklet in the Resource Guide. This booklet will give you instant credibility. This booklet is the key to getting corporate executives to contact you. You will then learn how to follow up and identify the best prospects (those who have the money to purchase now). This plan helped me to get $78,000 in contracts my first time using it. Although your results might differ, even if you get half the amount, you still have to pay for this course. Three hundred times as many! (This is the only method to purchase equipment.
• Are you a local advertiser or should you place an ad in the yellow page?
• Find out how to connect with people who can help you contract your services.
• These are the 9 Best Tips for Networking. You can incorporate them into your daily life.
• Get free publicity to help you build your video company right now
• Step-By-Step by step guide to making the sale
  Let’s face facts, a company is nothing if it doesn’t make a sale. You must first eliminate the problem. “tire kickers” People who are not willing to spend their time making videos but waste your time. Next, find out who is really in control of your video proposal. Next, I will show you how to deal with corporate executives. It’s easy because you will be an expert in the topic they are looking for. Next, I will show you how to ask the right question and listen to your prospect as they tell you what you should write in your proposal.
• The winning proposal should include a modification that you can make to increase your chances of getting more work. It can be saved on your computer so you can make many variations for different clients.
• How to make a successful telephone conversation without ever having to make a COLD CALL
• Use a file of 3×5 index card or a database to followup with Hot Prospects. This will ensure a steady stream for new clients and contracts for many years.
• How to sell numbers. Even if you do all the right things, it may not be enough. You will learn how to make the sheer power and potential of numbers work for your advantage.
• With a video that you produce, you’ll be able to help clients solve their marketing problems by focusing on what they need.
• Learn to listen to what the client wants. Inexperienced producers do not know when to stop talking and listen. Listening carefully to your client will help you to understand what the client needs in order to purchase from you.

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BONUS 80: FREE-Page Resource Guide

All
• Three Complete Video Scripts
• The Complex Budget
• Master Budget Form
• Sales letter with complete instructions
• 17-Page Promotional Booklet
  Videos on the Business of Business How to use it to land big production jobs
• How to make a winning proposal and customize it to get more video jobs
• Letters of agreement to Ambitious Producers
  3 “boilerplate” Contacts with Line-By-Line instructions for how to modify them in any production. I will even show you each step-By-Step 3: Present the contract to your client in person. Explain the details to him/her so they can sign and verify it.
• This is the reason why you must attach the Change Order Form to every contract that you offer. This method alone will increase your yearly income by many thousands. But, most importantly, it will let your clients know exactly what you do for a living. This will ensure that you avoid most of the worst client situations possible before they even have a chance. See why? A Change Order Form should be included in any contract.. It’s simple and straightforward. It will never happen again that you work for $5 or $10 an hour on a corporate vide.
• Mailing List Evaluation Checklist
  Learn how to select the right clients for your mailing lists and who will assist you in finding this perfect list
• Killer Collection Letter. Simply change your name and address to collect at least 95% HOPELESS CASES. This letter is for those who had them BEFORE they read the course.

  This is an investment in your future if you love video!

  FREE TRIAL OFFER

  Here’s my offer: Give it a try Professional Video Producer You can keep it for up to 90 days. It is worth reading through, and you can test it. If you aren’t satisfied with it, this will allow you to build the video business that you have always desired – whether it be a full fledged company or a small one.-No matter if you are looking for a full-time career or a side hustle, I will refund your purchase within 90 days. No questions. There are no conditions. None “Return Authorizations” Anything.

  This course is based upon what worked for me. But more importantly, it’s based on the lessons I learned from other successful people who have built smart businesses that produce videos for others. It doesn’t matter if you are young, rich, white, or of any other race.

  This course should help you. It shouldn’t be another product you buy and place on the shelf. It’s worth a try! There is no better way to get into video than this!

  Sincerely,

  Hal Landen